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Gem Glow
DTC Brand | Creative Direction | Branding & Identity | Product & Packaging Design
Getting to help build this brand from the ground up, I shaped the look of packaging to writing copy, and establishing brand standards.
Creative Direction: Pam Waclawski
Styling: Pam Waclawski
Photography: Serif Creative Studio
Gem Glow is The Kingswood Company's jewelry care line created for mass retailers, with a focus on making jewelry care accessible to all consumers.
From brand identity to leading packaging design to developing visual standards, I've lead the product launch and continued success of Gem Glow's marketing and merchandising initiatives.
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