Gem Glow
DTC Brand | Creative Direction | Branding & Identity | Product Strategy
Gem Glow is a jewelry care line created for mass retailers, with a focus on making jewelry care accessible to all consumers.
Project
Brief
Objective
Scope
Considerations
Evolve branding to better align with desired new tone, better communicate brand across all channels, continue visual differentiation from other brands.
Consider color usage, fonts, imagery, and how the brand will be presented to consumers.
This is not a full rebrand, just layering on improvements.
Brand
Recalibration
This exercise helps identify where the brand currently stands and how it needs to be redirected.
Mood Board
A visual reference of tone, aesthetics, and style.
Sales Pitch Deck
An exercise to incorporate new visuals and verbal tone into B2B sales collateral. The entire deck needed to be cohesive, compelling, and communicate what the brand is.
Creative Direction: Pam Waclawski
Styling: Pam Waclawski
Photography: Serif Creative Studio
Gem Glow’s visual aesthetic was shaped to feel young, fun, casual, and accessible. This was intended to help the brand be unmistakable and stand out from competitors that are outdated and stale.
